In the age of smartphones and laptops, one might wonder if tablets are still relevant in today’s technology-driven world. With the rise of mobile devices that offer similar functionality, some may question whether people are still investing in tablets. This article takes a comprehensive look at tablet sales in 2023 to determine if the tablet market is still thriving. So, let’s dive in to find out if this once popular device still holds a place in the hearts and homes of consumers.
A Decade of Tablet Evolution
The Emergence of the iPad: A Game-Changer for Tablets
In 2010, Apple revolutionized the tablet market with the introduction of the iPad. The device, which was unveiled by CEO Steve Jobs, featured a sleek and portable design, a user-friendly interface, and a powerful A4 chip.
The iPad quickly gained popularity due to its innovative features, such as the multi-touch display, the ability to run apps, and its compatibility with the Apple ecosystem. This success led to a surge in demand for tablets, with numerous manufacturers attempting to replicate Apple’s success.
However, it wasn’t until the release of the iPad 2 in 2011 that the tablet market truly took off. The iPad 2 was thinner, lighter, and faster than its predecessor, and it featured two cameras, a front-facing camera for FaceTime calls, and a rear camera for taking photos and recording videos.
The iPad 2’s success inspired a new wave of tablet manufacturers, including Samsung, Asus, and Amazon, to enter the market. These companies aimed to compete with Apple by offering their own unique features and at lower price points.
As a result, the tablet market rapidly expanded, with a variety of devices catering to different needs and budgets. The iPad, however, remained the market leader, consistently outselling its competitors.
By 2013, the tablet market had reached new heights, with global shipments reaching 195 million units. This growth was primarily driven by the iPad’s popularity, as well as the emergence of new players, such as Google’s Nexus line and Microsoft’s Surface tablets.
In conclusion, the iPad’s emergence in 2010 was a game-changer for the tablet market. It set the standard for tablet design, features, and performance, leading to a surge in demand and the entry of numerous manufacturers. Despite fierce competition, the iPad continues to dominate the market, and its impact can still be felt today.
Android Tablets: A Struggle for Identity
Android tablets have been in the market for over a decade, and during this time, they have undergone significant evolution. From the early days of 7-inch tablets to the more recent 12.9-inch models, Android tablets have been trying to find their place in the market. Despite their efforts, they have struggled to establish a clear identity, which has led to a decline in sales in recent years.
One of the main issues with Android tablets is that they have not been able to differentiate themselves from smartphones. Many consumers see no need to purchase a tablet when they already have a smartphone that can perform most of the same tasks. This has led to a lack of demand for Android tablets, as consumers see them as redundant devices.
Another issue facing Android tablets is the lack of support from app developers. Many popular apps are not optimized for tablet use, which makes the experience less enjoyable for users. This has led to a lack of interest in Android tablets, as consumers feel that they are not getting the full value for their money.
Despite these challenges, some Android tablets have managed to carve out a niche for themselves in the market. For example, the Samsung Galaxy Tab S series has been successful in the premium tablet market, thanks to its high-quality display and impressive performance. Similarly, the Lenovo Yoga series has found success in the 2-in-1 market, with its combination of tablet and laptop functionality.
However, these success stories are the exception rather than the rule. Overall, the Android tablet market has struggled to establish a clear identity and differentiate itself from other devices, leading to a decline in sales in recent years.
Windows Tablets: A Forgotten Chapter
Windows tablets were one of the earliest players in the tablet market, with Microsoft releasing its first tablet-based operating system in 2012. While Windows tablets were initially met with excitement and anticipation, they quickly fell out of favor as consumers favored iOS and Android devices.
Despite this, Windows tablets have not entirely disappeared from the market. In recent years, Microsoft has made efforts to revive the Windows tablet market by introducing new devices and features, such as the Surface Pro and Surface Go.
One reason for the decline of Windows tablets was their inability to compete with the app ecosystems of iOS and Android. Many popular apps were not available on Windows tablets, making them less appealing to consumers. However, Microsoft has addressed this issue by introducing the Universal Windows Platform (UWP), which allows developers to create apps that work across all Windows devices, including tablets.
Another factor that contributed to the decline of Windows tablets was their high price point. Many Windows tablets were priced similarly to high-end laptops, making them less attractive to consumers looking for a more affordable tablet option. However, Microsoft has addressed this issue by introducing the Surface Go, a more affordable Windows tablet that is targeted towards students and budget-conscious consumers.
Overall, while Windows tablets may have been a forgotten chapter in the tablet market, they have not entirely disappeared. Microsoft’s efforts to revive the market, such as the introduction of new devices and features, as well as addressing issues such as app availability and price point, have helped to keep Windows tablets relevant in the market.
Current State of the Tablet Market
Market Share of Major Tablet Vendors
The tablet market has undergone significant changes in recent years, with various vendors competing for market share. The following analysis provides an overview of the market share of major tablet vendors in 2023.
Apple
Apple remains the market leader in the tablet segment, accounting for a significant portion of global tablet sales. In 2023, the company is expected to maintain its position as the leading tablet vendor, with its iPad lineup being the primary driver of growth.
Samsung
Samsung is the second-largest tablet vendor, offering a wide range of Android-based tablets to cater to different segments of the market. Despite facing stiff competition from other Android vendors, Samsung has managed to hold onto its position in the market, thanks to its focus on design, performance, and build quality.
Amazon
Amazon’s entry into the tablet market has been a game-changer, with its Fire tablet lineup offering affordable and feature-rich devices. In 2023, Amazon is expected to continue its strong showing in the market, challenging both Apple and Samsung for the top spot.
Other Vendors
While Apple, Samsung, and Amazon dominate the tablet market, other vendors such as Huawei, Lenovo, and Microsoft are also competing for market share. These companies offer a range of tablets with varying features and price points, catering to different segments of the market.
Overall, the tablet market is highly competitive, with several vendors vying for market share. The dominance of Apple, Samsung, and Amazon is likely to continue in 2023, but other vendors have the potential to disrupt the market with innovative products and strategies.
The Impact of Smartphones on Tablet Sales
- Decreased Demand for Tablets
- Increased functionality of smartphones
- Larger screens, better cameras, improved processing power
- Smartphones now serve as primary devices for many consumers
- Checking emails, browsing the web, watching videos, and playing games
- Tablets are seen as unnecessary luxury items
- Increased functionality of smartphones
- Impact on Sales
- Global tablet shipments declined from 332 million in 2014 to 161 million in 2019
- Apple, Samsung, and Huawei are the only brands maintaining significant market share
- Tablet market now represents only 7% of the overall mobile device market
- The decline in tablet sales is expected to continue through 2023
- Some analysts predict that tablet sales will plateau or even decline further
- Other experts believe that the market will experience a slight recovery due to the introduction of new features and innovations in the field
- The COVID-19 pandemic has led to an increase in remote work and online learning, which has driven up demand for tablets in some regions
- However, this increase is not expected to be sustained once the pandemic subsides and people return to their normal routines.
Regional Variations in Tablet Consumption
While the global tablet market may appear to be saturated, regional variations in tablet consumption highlight diverse patterns and potential growth opportunities. Understanding these trends can provide valuable insights for industry players and inform strategic business decisions.
North America
- United States: The US market has seen a slowdown in recent years, with a shift towards larger screen sizes and 2-in-1 devices. The growing preference for laptops and smartphones has led to a decline in tablet sales.
- Canada: The Canadian market follows a similar trend as the US, with a growing interest in 2-in-1 devices and a decline in traditional tablet sales.
Europe
- United Kingdom: The UK market has experienced a decline in tablet sales, as consumers opt for larger smartphones and 2-in-1 devices. However, the market still holds potential for growth in the education sector.
- Germany: The German market has been relatively stable, with a consistent demand for both traditional tablets and 2-in-1 devices.
Asia Pacific
- China: The world’s largest tablet market, China continues to experience growth driven by increasing affordability and accessibility. Local brands like Huawei and Xiaomi dominate the market, while Apple maintains a strong presence.
- India: The Indian market has shown significant growth, driven by the rising popularity of affordable tablets and the increasing use of tablets for e-learning and digital content consumption.
Latin America
- Brazil: The Brazilian market has experienced growth, with a significant demand for affordable tablets and 2-in-1 devices. However, the country’s economic instability may affect future growth prospects.
- Mexico: The Mexican market has also shown growth, driven by the increasing popularity of affordable tablets and the rise of e-commerce platforms.
**South Africa**
- The South African market has seen growth in the past year, driven by a rising demand for affordable tablets and an increase in e-learning initiatives.
By examining regional variations in tablet consumption, businesses can better understand the specific needs and preferences of consumers in different markets. This knowledge can inform the development of targeted marketing strategies and product offerings, ensuring long-term success in the dynamic tablet market.
Factors Affecting Tablet Purchases
Price and Affordability
The cost of tablets is a crucial factor for many consumers when making a purchasing decision. With the market being saturated with various brands and models, the price point can make or break a sale. This section will explore how the affordability of tablets affects the market and how manufacturers are responding to this challenge.
The Impact of Price on Tablet Sales
The price of tablets can significantly impact sales. Consumers have become increasingly price-sensitive, and many are looking for the best value for their money. As a result, tablets that are priced too high may struggle to compete with lower-priced alternatives. On the other hand, tablets that are priced too low may be perceived as lacking in quality and features.
Strategies for Making Tablets More Affordable
Manufacturers are aware of the importance of price in the tablet market and have implemented various strategies to make their products more affordable. One approach is to offer tablets at different price points, with varying features and specifications. This allows consumers to choose a tablet that fits their budget and meets their needs. Additionally, some manufacturers have moved to a value-oriented approach, offering high-quality tablets at lower prices by cutting costs in areas such as marketing and distribution.
The Role of Refurbished and Used Tablets
Another way that consumers can make tablets more affordable is by purchasing refurbished or used tablets. These options can be significantly cheaper than new tablets, making them an attractive option for those on a tight budget. However, there are some risks associated with purchasing refurbished or used tablets, such as the possibility of poor quality or defects. As a result, consumers should carefully research and evaluate their options before making a purchase.
The Future of Affordable Tablets
As the tablet market continues to evolve, it is likely that we will see even more affordable options becoming available. Manufacturers will need to continue to innovate and find ways to reduce costs while maintaining quality in order to remain competitive. Additionally, new technologies and materials may be developed that could lead to even more affordable tablets in the future. Overall, the affordability of tablets will remain a critical factor in the market, and manufacturers will need to stay focused on this in order to succeed.
Performance and Specifications
The performance and specifications of a tablet play a crucial role in determining its overall appeal to potential buyers. This section will explore the key factors that influence the purchase decision based on the technical aspects of a tablet.
Processor and RAM
The processor and RAM are essential components that affect the overall performance of a tablet. In 2023, tablets with high-performance processors, such as the Qualcomm Snapdragon 865 or Apple A12 Bionic, are highly sought after by consumers who demand faster processing speeds and smoother multitasking capabilities. Similarly, tablets with larger RAM capacities, such as 4GB or 8GB, are preferred by users who run multiple applications simultaneously or enjoy gaming on their devices.
Display
The display of a tablet is another critical factor that affects the user experience. In 2023, tablets with high-resolution displays, such as OLED or AMOLED, are increasingly popular among consumers who desire vivid colors, deep blacks, and improved contrast ratios. Additionally, tablets with higher screen resolutions, such as 2K or 4K, are gaining traction among users who prioritize sharp and detailed visuals for their entertainment or productivity needs.
Storage
The storage capacity of a tablet is an essential consideration for users who require ample space to store their multimedia content, documents, and applications. In 2023, tablets with larger storage capacities, such as 256GB or 512GB, are becoming more prevalent as consumers demand more storage for their increasing reliance on cloud services and the need to carry large files with them on-the-go. Additionally, tablets with expandable storage options, such as microSD cards or USB-C ports, provide added flexibility for users who require additional storage for their specific needs.
Battery Life
Battery life is a crucial aspect of tablet performance, as users expect their devices to last throughout the day without requiring frequent charging. In 2023, tablets with longer battery life, such as those with larger capacity batteries or power-efficient processors, are highly desirable for users who require their devices for extended periods without access to a power outlet. Furthermore, tablets with fast charging capabilities, such as those that can charge up to 50% in under 30 minutes, are gaining popularity among users who demand quick and convenient charging solutions.
In conclusion, the performance and specifications of a tablet play a vital role in influencing the purchasing decision of consumers in 2023. As technology continues to advance, tablets with high-performance processors, larger RAM capacities, better displays, larger storage capacities, and longer battery life will become increasingly sought after by users who demand more from their mobile devices.
Durability and Portability
When it comes to purchasing a tablet, consumers are increasingly looking for devices that are both durable and portable. The tablet market has seen a significant shift towards tablets that are built to last and can withstand daily use. This has led to a rise in demand for tablets with better build quality, stronger materials, and more durable screens.
In addition to durability, portability is also a key factor in tablet purchases. Consumers want tablets that they can easily take with them on the go, whether it’s for work, travel, or entertainment. This has led to a rise in demand for smaller, lighter tablets that can be easily carried in a bag or pocket.
Moreover, consumers are also looking for tablets that can withstand drops and other types of physical damage. This has led to a rise in demand for tablets with features such as rugged cases, shock-absorbing materials, and reinforced corners.
However, while durability and portability are important factors in tablet purchases, they are not the only factors. Other factors such as performance, battery life, and price also play a significant role in the decision-making process.
In conclusion, the demand for durable and portable tablets is on the rise, and this trend is likely to continue in the coming years. Manufacturers are responding to this demand by offering tablets with better build quality, stronger materials, and more durable screens. However, it is important to note that other factors such as performance, battery life, and price also play a significant role in the decision-making process.
Use Cases and Target Audiences
As the tablet market continues to evolve, it is essential to consider the various use cases and target audiences that influence purchasing decisions. Understanding these factors can provide valuable insights into the current state of the tablet market and its potential for growth in the coming years.
- Personal Use
- Entertainment: Tablets are increasingly used for streaming movies, playing games, and listening to music, making them a popular choice for individuals seeking an all-in-one entertainment device.
- Reading: The portability and convenience of tablets make them ideal for reading e-books, magazines, and newspapers, catering to avid readers who prefer a digital reading experience.
- Social Media: Tablets have become a popular platform for social media consumption, with users enjoying the larger screens and improved user experience for browsing and engaging with content.
- Education
- Learning Tools: Tablets are widely adopted in educational settings as learning tools, providing students with access to digital textbooks, educational apps, and interactive learning experiences.
- Note-taking and Productivity: The portability and versatility of tablets make them ideal for note-taking, studying, and managing tasks, catering to students and professionals seeking a productivity boost.
- Business and Productivity
- Mobile Workstations: Tablets are increasingly used as mobile workstations, allowing professionals to stay connected and productive while on the go, with features such as remote access to work files and video conferencing capabilities.
- Presentations and Collaboration: Tablets are utilized for creating and delivering presentations, as well as collaborating with colleagues in real-time, providing a convenient and efficient solution for modern business environments.
- Gaming
- Mobile Gaming: Tablets have become a popular platform for mobile gaming, with users enjoying the large screens, portability, and immersive gaming experiences offered by tablets.
- Streaming Services: The rise of cloud gaming services has enabled tablets to function as powerful gaming devices, allowing users to access high-quality gaming experiences without the need for expensive hardware.
By examining the various use cases and target audiences that drive tablet purchases, it becomes clear that the tablet market remains diverse and dynamic, with opportunities for growth and innovation in the years to come.
Competition from Alternative Devices
One of the main factors affecting tablet purchases is the competition from alternative devices. These alternative devices include smartphones, laptops, and smartwatches, which have seen significant improvements in recent years.
Smartphones
Smartphones have become more powerful and capable, with larger screens and improved battery life. This has led to many consumers opting for smartphones instead of tablets, as they can perform many of the same tasks and are more convenient to carry around. Additionally, many consumers use their smartphones for entertainment, such as streaming video and playing games, which has further reduced the demand for tablets.
Laptops
Laptops have also seen significant improvements in recent years, with thinner and lighter designs, longer battery life, and more powerful processors. This has made them a more attractive option for many consumers, especially those who need a device for work or school. Laptops also offer a full keyboard and mouse, which can be more comfortable and efficient for typing and productivity tasks.
Smartwatches
Smartwatches have also emerged as a competitor to tablets, offering many of the same features, such as app notifications, fitness tracking, and music playback. However, smartwatches are generally more focused on specific tasks, such as fitness tracking or productivity, and are not as versatile as tablets. Nonetheless, they have still taken some of the market share away from tablets, especially among tech-savvy consumers.
Overall, the competition from alternative devices has had a significant impact on the tablet market. While tablets still have their own unique advantages, such as portability and long battery life, the improvements in smartphones, laptops, and smartwatches have made them more attractive options for many consumers. As a result, the tablet market has seen a decline in recent years, with fewer consumers opting for tablets over these alternative devices.
Future of the Tablet Market
Advancements in Technology
Innovations in Design and Materials
The tablet market has witnessed remarkable advancements in design and materials, which have contributed to enhanced user experience and aesthetics. Some of these innovations include:
- Slimmer Profiles: Manufacturers have been able to create tablets with slimmer profiles without compromising on durability. This has been achieved through the use of advanced materials, such as aluminum and glass, which provide a sleek and premium look while maintaining a lightweight feel.
- Edge-to-Edge Displays: To maximize screen real estate, many tablets now feature edge-to-edge displays. This technology has enabled manufacturers to increase the screen size while maintaining a compact form factor, which is particularly appealing to consumers who want a larger display without the bulk.
- Flexible and Bendable Displays: The development of flexible and bendable displays has opened up new possibilities for tablet design. These displays can be rolled or folded, which can result in a more portable form factor or even dual-screen devices. While this technology is still in its infancy, it has the potential to significantly change the tablet market in the near future.
Improved Performance and Efficiency
Technological advancements have also led to improved performance and efficiency in tablets. Some of these improvements include:
- Powerful Processors: The latest tablet processors, such as the Apple M1 chip and Qualcomm Snapdragon 8 Gen 1, offer significantly faster performance compared to their predecessors. This results in smoother multitasking, improved app responsiveness, and enhanced gaming experiences.
- Advanced Cooling Systems: As tablets become more powerful, they generate more heat. To address this issue, manufacturers have implemented advanced cooling systems, such as heat pipes and liquid cooling, to maintain optimal performance without compromising user comfort.
- Battery Life Extension: Manufacturers have made significant strides in extending battery life through the use of power-efficient components and optimized software. Some tablets can now last for several days on a single charge, which is a major selling point for many consumers.
Enhanced Connectivity and Integration
Advancements in technology have also enabled enhanced connectivity and integration between tablets and other devices:
- Wireless Charging: Many tablets now support wireless charging, which provides a more convenient and hassle-free charging experience. Users can simply place their tablets on a charging pad or dock, eliminating the need for cables and tangles.
- Bluetooth 5.0 and 5G Connectivity: The latest tablets come with Bluetooth 5.0 and 5G connectivity, which provide faster and more reliable data transfer speeds. This is particularly beneficial for streaming content, transferring large files, and connecting to IoT devices.
- Integration with Smart Home Devices: Tablets are increasingly being integrated with smart home devices, such as smart speakers and security systems. This allows users to control their smart home devices directly from their tablets, creating a more seamless and convenient experience.
In conclusion, the tablet market has witnessed significant technological advancements in design, materials, performance, efficiency, connectivity, and integration. These advancements have contributed to an enhanced user experience and have kept the market thriving despite the challenges posed by the rise of smartphones and other competing devices.
New Markets and Opportunities
While the tablet market may have reached a plateau in terms of sales in recent years, there are still new markets and opportunities that are driving growth in the industry. One of the key areas of growth is in the education sector, where tablets are being used as tools for learning and teaching. This is particularly true in developing countries, where access to technology in schools is limited. In addition, there is a growing trend towards the use of tablets in healthcare, with many hospitals and clinics adopting the devices to improve patient care and streamline record-keeping. Another potential area of growth for the tablet market is in the gaming industry, with the increasing popularity of mobile gaming leading to increased demand for high-performance tablets. Finally, the rise of e-commerce and online shopping has led to an increase in the use of tablets for browsing and purchasing products online, creating new opportunities for tablet manufacturers to target this market.
Challenges and Threats
Despite the continued growth of the tablet market, there are several challenges and threats that may hinder its progress in the coming years.
Increased Competition from Alternative Devices
One of the main challenges facing the tablet market is the increasing competition from alternative devices such as laptops and smartphones. These devices offer many of the same features as tablets, but with additional capabilities that make them more appealing to some consumers. As a result, many consumers are opting for these devices instead of tablets, which has led to a decline in tablet sales.
Saturation of the Market
Another challenge facing the tablet market is the saturation of the market. With so many different brands and models available, consumers have a wide range of options to choose from, which can make it difficult for manufacturers to differentiate their products and stand out in a crowded market. This has led to a decrease in sales as consumers are less likely to upgrade their existing devices.
Economic Factors
Economic factors also pose a threat to the tablet market. As the global economy continues to recover from the COVID-19 pandemic, consumers are becoming more cautious about their spending habits. This has led to a decrease in the demand for luxury goods, including tablets, as consumers prioritize essential spending.
Technological Advancements
Finally, technological advancements may also pose a threat to the tablet market. As new and innovative devices are developed, consumers may choose to upgrade to these devices instead of their existing tablets. This could lead to a decline in tablet sales as consumers opt for newer, more advanced devices.
Overall, while the tablet market is still thriving, there are several challenges and threats that may hinder its progress in the coming years. Manufacturers will need to be innovative and adaptable in order to overcome these challenges and continue to drive growth in the market.
Potential Disruptions and Innovations
Artificial Intelligence and Machine Learning
- The integration of AI and ML technologies in tablets could revolutionize user experience, offering personalized suggestions, improving productivity, and enhancing multimedia capabilities.
- For instance, AI-powered tablets could recognize and categorize images, transcribe speech, and optimize performance based on user behavior.
- ML algorithms could be employed to analyze user preferences, automating tasks, and enabling smarter search and content recommendations.
5G Connectivity
- The widespread adoption of 5G networks could provide tablets with faster, more reliable, and more secure connectivity, enabling seamless video streaming, remote collaboration, and real-time communication.
- This could lead to the development of new applications and services that rely on low-latency, high-bandwidth connectivity, such as virtual and augmented reality experiences, cloud-based productivity tools, and IoT device management.
- However, the cost of 5G devices and plans may still limit the penetration of 5G-enabled tablets in the market.
Foldable and Dual-Screen Tablets
- Foldable and dual-screen tablets offer a unique form factor that expands the functionality of the device, enabling multitasking, larger display areas, and improved portability.
- These innovative designs could cater to specific user needs, such as content creation, multitasking, and entertainment, by providing more screen real estate without compromising on portability.
- However, the high cost and durability concerns associated with these new designs may limit their adoption in the mass market.
Sustainable and Eco-friendly Tablets
- As environmental concerns gain prominence, there is a growing demand for sustainable and eco-friendly devices, including tablets.
- Manufacturers may explore options such as using recycled materials, biodegradable packaging, and energy-efficient components to reduce the environmental footprint of tablets.
- Additionally, promoting repair and reuse programs could extend the lifespan of tablets, reducing e-waste and encouraging a circular economy.
Emerging Markets and Local Brands
- The tablet market is expected to experience growth in emerging markets, driven by increasing internet penetration, growing disposable incomes, and the demand for affordable devices.
- Local brands in these markets could capture a significant share of the market by offering feature-rich tablets at competitive prices, catering to the needs of price-sensitive consumers.
- However, these brands may face challenges in scaling up production, ensuring quality, and competing with established global players in terms of innovation and marketing.
FAQs
1. Are people still buying tablets in 2023?
Yes, people are still buying tablets in 2023. Although the tablet market has seen a decline in recent years, it is still a viable market with millions of units sold each year. In fact, some manufacturers have reported an increase in sales in certain regions, indicating that there is still demand for tablets.
2. Why are people still buying tablets in 2023?
There are several reasons why people are still buying tablets in 2023. One reason is that tablets are convenient for on-the-go use, such as for reading, watching videos, or browsing the internet. Another reason is that tablets are often more affordable than laptops or desktops, making them a great option for those on a budget. Additionally, many people prefer the portability and ease of use of tablets over traditional computers.
3. Is the tablet market still thriving in 2023?
The tablet market is not as thriving as it once was, but it is still a viable market. Sales of tablets have declined in recent years, but some manufacturers have reported an increase in sales in certain regions. This suggests that there is still demand for tablets, but the market is becoming more saturated and competitive.
4. Who is buying tablets in 2023?
Tablets are being bought by a wide range of people in 2023. Some people use tablets as their primary computer, while others use them for entertainment or for specific tasks such as reading or browsing the internet. Tablets are also popular among children and seniors, who may find them easier to use than traditional computers.
5. What are the most popular tablets in 2023?
There are many popular tablets in 2023, but some of the most popular include the Apple iPad, Samsung Galaxy Tab, and Amazon Fire HD. These tablets are known for their high-quality displays, long battery life, and ease of use. Other popular tablets include those from brands such as Microsoft, Lenovo, and Huawei.